Dr. Joanna K. Love
Assistant Professor of Music
Profile
Dr. Love's interests include 20th and 21st century music with specializations in American popular music and music’s role in advertising, video, and film. Her teaching and research reflect an interdisciplinary focus on popular culture, media studies, music industry, and aesthetics.
Grants and Fellowships

2015: University of Richmond PETE Course Transformation Grant: Stipend for revising an undergraduate general education course, “America’s Music and Media” into a survey of how technological media innovations from the late-19th century through the early-21st facilitated the creation and distribution of diverse American musical forms.

2015: University of Richmond Summer Fellowship Award: Stipend for travel to research at the Paley Center for Media in Los Angeles for Branding Pop: Music, MTV and Pepsi’s ‘New Generation’ of Advertising

2012: Dean's Discretionary Fund: UCLA Humanities: Travel allowance for conference travel, research, and professional development.

2011-2012: Dissertation Year Fellowship: Graduate Division: University-wide competition for yearlong dissertation completion funding.

2011: Herman And Celia Wise Fellowship for Best Dissertation Chapter: Department of Musicology: "When Soda Met Pop: Michael Jackson and Pepsi Make the Deal of the Century."

2011: Distinguished Teaching Award and Stipend: Department of Musicology: Awarded for excellent evaluations from undergraduate students and department faculty.

2010-2011: Collegium of University Teaching Fellows: Office of Instructional Development: University-wide competition for designing and teaching an interdisciplinary general education course: “I Want My MTV: Music Video and The Transformation of the Sights and Sounds of the Music Business.”

2010-2011: Graduate Research Mentorship Fellowship: Graduate Division: University-wide competition for yearlong dissertation research funding.

2010: Research Travel Allowance: Herb Alpert School of Music, Student Opportunity Fund: Fred/AlanMTV Network Advertising Collection, 1981-1992: Smithsonian Institution, NMAH.

Presentations

Mar 2016:“Nostalgia, Iconic Mythology, and Madonna’s Vogue.” Paper in preparation for the Society For American Music, Boston, MA.

Nov. 2015: “Selling Difference: Sonic Hipness and Racial Tension in Contemporary Advertising.” Music and Philosophy Study Group, American Musicological Society, Louisville, KY.

Feb. 2015: “The Same Old Song: (Re)Negotiating Hegemony in Madonna’s 2012 Super Bowl Performance”
Paper read at the national meeting of the International Association for the Study of Popular Music-U.S., University of Louisville, KY.

Mar/April 2014: “Decades in Motion: Dancing and Driving My Toyota Corolla.”
Paper read at the national meeting of the International Association for the Study of Popular Music-U.S., University of Chapel Hill, NC. Paper revised and read at Experience the Music Project Pop Conference, Seattle, WA.

Mar 2013: "Campaign-Generated Television and Online Advertisements."
Paper read during the panel presentation, "The Musical Making of a President, 2012," at the national meeting of the Society for American Music, Little Rock, AR.

Nov. 2011: "When Soda Met Pop: Re-presenting Michael Jackson and His Music in Pepsi's 1984 Campaign."
Paper read at the national meeting of the American Musicological Society, San Francisco, CA.

May 2011: "The Day the Jingle Died: Redefining Commercial Success in Michael Jackson's 1988 Pepsi Campaign."
Revised Paper and read at the national meeting of Music and the Moving Image, New York, NY.

Mar. 2011: "The Day the Jingle Died: Redefining Commercial Success in Michael Jackson's 1988 Pepsi Campaign."
Paper read at the national meeting of the Society for American Music, Cincinnati, OH.

Publications
Articles

“From Cautionary Chart-Topper to Friendly Beverage Anthem: Michael Jackson’s ‘Billie Jean’ and Pepsi’s ‘The Choice of a New Generation’ Television Campaign.” Journal of the Society for American Music 9, 2 (2015): 178-203.

“Beyond the Narrative: Further Considerations for the Popular Music Survey.” Journal of Music History Pedagogy 5, no. 4 (2014): 143-151.

Additional Publications

“Becoming an American B(r)and: Pre-existing Music in Television Commercials.” Online resource for newest edition of a best-selling rock textbook: Covach, John and Andrew Flory. What’s that Sound?: An Introduction to Rock and its History. 4th  Edition. New York: W. W. Norton, 2015.

Co-author for Textbook Series Listening Exams. Burkholder, J. Peter, Donald J. Grout, and Claude V. Palisca. A History of Western Music. 9th Edition. New York: W. W. Norton, 2014.

Education
Ph.D., University of California, Los Angeles 2012
Musicology
Contact Information
(804) 289-8460
Areas of Expertise
20th and 21st century American popular music
Music's role in advertising, video, and film